Car Rallies & Vehicle Launches

Peppers Marysville sits at the gateway to some of Victoria’s most celebrated driving routes, making it a natural base for car rallies, drive programs and automotive product launches in the Victorian High Country. Just 90 minutes from Melbourne, the hotel places events within immediate reach of winding alpine roads, elevation changes and long scenic stretches that showcase performance, handling and design in real-world conditions.

From the climb up Lake Mountain Road to the technical curves of the Reefton Spur and the sweeping runs toward Eildon and Jamieson, the surrounding region offers a diverse mix of scenic drives in Victoria, ideal for curated drive experiences, media test programs and Yarra Valley car rallies. These roads are not only visually striking, but genuinely engaging to drive, which is why the High Country continues to attract premium automotive events year after year.

Peppers Marysville brings those drive experiences together in one central location. With 101 onsite accommodation rooms and suites, flexible function spaces and full-service dining, the hotel allows automotive groups to base their entire program from the resort. Vehicles can arrive together, be displayed along the tree-lined driveway and forecourt, and remain on site throughout the event, creating strong visual impact and natural opportunities for branding, photography and guest engagement.

For organisers planning a Victoria car launch, scenic drive program or multi-day automotive event, Peppers Marysville offers the rare combination of destination-led driving routes and a resort that supports the full experience, from arrival and presentation to dining, downtime and departure.